90 MINUTES OF AIR CONDITIONING

Every summer, New Yorkers are notorious for flocking to any movie simply for that sweet air conditioning relief. Midea made a movie that it knew would lure New Yorkers into cinemas to escape the heat: 90 Minutes of Air Conditioning. This feature-length film simply showcases an epic shot of the mighty Midea U AC blowing cool air for a full 90 minutes, all set in an ice-cold Manhattan movie theater. It was marketed like any other summer blockbuster, taking over the cinema's marquee and all. Role: Design / Design Direction

Pereira O'Dell Team
Luis Bacellar / Design Director
Eduardo "Dudu" Gomes / Head of Art 
Gabriel Iatchuk / Designer
Monica Andrade / AD
Cain Luke / CW
Julie Rutigliano / CD
Fernando Passos / CD
Nick Sonderup / ECD
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