Facing the challenge of launching the highly anticipated Asics Nimbus 20 sneakers, exclusively for Latin America, we stumbled upon a golden opportunity. We realized it was the perfect moment to delve into the rich journey of the Nimbus, bridging two decades of technological advancements into one iconic model. Our goal was to craft a campaign that conveyed the heart of this message, highlighting that the Nimbus 20 is more than just any simple shoe; it's a genuine link to history and technological evolution. To achieve this, we crafted a visual identity that captures this essence and reinforces the significance behind this extraordinary release. Role: Concept / Art Direction
