90 MINUTES OF AIR CONDITIONING

Every summer, New Yorkers are notorious for flocking to any movie simply for that sweet air conditioning relief. Midea made a movie that it knew would lure New Yorkers into cinemas to escape the heat: 90 Minutes of Air Conditioning. This feature-length film simply showcases an epic shot of the mighty Midea U AC blowing cool air for a full 90 minutes, all set in an ice-cold Manhattan movie theater. It was marketed like any other summer blockbuster, taking over the cinema's marquee and all.

D&DA 01 x Wood Pencil / One Show 01 x Gold • 01 x Merit / Andy Awards 01 x Gold / Cannes 01 x Shortlist / Clio Awards 01 x Bronze
Creativity Online - Editor’s Pick / Shots / Contagious

Pereira O'Dell Team: Luis Bacellar / Eduardo "Dudu" Gomes / Monica Andrade / Cain Luke / Julie Rutigliano / Fernando Passos / Nick Sonderup

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