Pereira O'Dell Team: Luis Bacellar / Eduardo "Dudu" Gomes / Monica Andrade / Cain Luke / Julie Rutigliano / Fernando Passos / Nick Sonderup
90 MINUTES OF AIR CONDITIONING
Every summer, New Yorkers are notorious for flocking to any movie simply for that sweet air conditioning relief. Midea made a movie that it knew would lure New Yorkers into cinemas to escape the heat: 90 Minutes of Air Conditioning. This feature-length film simply showcases an epic shot of the mighty Midea U AC blowing cool air for a full 90 minutes, all set in an ice-cold Manhattan movie theater. It was marketed like any other summer blockbuster, taking over the cinema's marquee and all. Role: Design / Design Direction