I’m Luis, a Brazilian Creative Director and Art Director based in Brooklyn.
I still believe the best work starts with a clear idea and gets stronger through art direction, storytelling, and craft. Not groundbreaking, but still true.
I still believe the best work starts with a clear idea and gets stronger through art direction, storytelling, and craft. Not groundbreaking, but still true.
Over the past 18+ years, I’ve created work for brands like Apple TV+, Subway, IHOP, Stella Artois, Chevrolet, Mini, Volvo, Adobe, ASICS, HSBC, Kraft Heinz, AstraZeneca, NHL, and others.
I’m currently a Creative Director at Grey NY.
Thanks for visiting. Feel free to reach out if you’d like to connect.
Experience
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Grey Health NY
2024 - Present
2024 - Present
Pereira O'Dell SF/NY
2022 - 2024
OpusMúltipla/Brazil
2013 - 2022
Awards & Recognition
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Cannes Lions, Shortlist, Pharma / Print · 2026
Cannes Lions, Shortlist, Pharma / Integrated · 2026
D&AD, Shortlist, Craft / Photography · 2026
ADC Annual Awards, Silver, Television / Film / Online Video · 2026
Clio Awards, Silver, Music / Branded Content & Collaborations · 2026
Clio Awards, Bronze, Music / Branded Content & Collaborations · 2026
The Webby Awards, Webby Winner, Social / Fitness, Health & Wellness · 2026
The Webby Awards, People’s Voice Winner, Social / Fitness, Health & Wellness · 2026
The One Show, #5 Creative Director in North America, Pharma · 2025
ADC Annual Awards, Silver, Motion / Film Craft / Animation · 2025
The One Show, Merit, Pharma / Film & Video · 2025
Clio Awards, Gold, Entertainment / Merchandise & Premium · 2025
Clio Awards, Gold, Film / Pharma / Health · 2025
Clio Awards, Silver, Entertainment / Design · 2025
Clio Awards, 3 Shortlists, Pharma / Health · 2025
New York Festivals, Gold, Pharma / Patient Engagement / Audio · 2025
New York Festivals, Silver, Pharma / Direct to Consumer / Audio · 2025
New York Festivals, 8 Finalist Awards, Pharma, Health & Wellness, Film, Print, Craft & Audio · 2025
The Webby Awards, Nominee, Video & Film / Animation / Branded · 2025
Creative Floor Awards, Winner, Audio · 2025
The Anthem Awards, Silver, Health / Best Creator Collaboration · 2025
The Anthem Awards, Bronze, Health / Special Projects · 2025
Cannes Lions, Shortlist, Pharma / Animation · 2024
D&AD, Wood Pencil, Entertainment · 2024
London International Awards, Gold, Pharma / Craft / CGI Animation · 2024
London International Awards, Bronze, Pharma / Craft / Art Direction · 2024
London International Awards, Bronze, Pharma / Pharmaceuticals / Vaccines · 2024
Creativepool Awards, Bronze, Animation · 2024
Creative Floor Awards, Winner, Animation · 2024
Cannes Lions, Shortlist, Outdoor / Events · 2023
D&AD, Wood Pencil, Direct · 2023
The One Show, Gold, Out of Home / Experience · 2023
The One Show, Merit, Experiential / In-Person Events · 2023
The One Show, #8 Design Director in North America · 2023
Clio Awards, Bronze, Experience / Activation · 2023
ANDY Awards, Gold, Experience · 2023
Cresta Awards, Bronze, The Future / AI-Assisted Content · 2023
Cresta Awards, Bronze, Digital Craft / User Journey · 2023
Cresta Awards, Bronze, Digital Craft / Innovative · 2023
Profissionais do Ano / Rede Globo, Finalist · 2023
Profissionais do Ano / Rede Globo, Finalist · 2021
Profissionais do Ano / Rede Globo, Winner, South Campaign · 2020
New York Festivals, Shortlist, Print · 2019
Profissionais do Ano / Rede Globo, Finalist · 2019
Colunistas Awards, Grand Prix, Press · 2019
Colunistas Awards, Art Director of the Year · 2019
Profissionais do Ano / Rede Globo, Winner, South Campaign · 2017
New York Festivals, Finalist Award, Digital / Interactive · 2016
New York Festivals, Finalist Award, Activation / Engagement · 2016
Profissionais do Ano / Rede Globo, Finalist · 2016
Cannes Lions, 4 Shortlists, Outdoor · 2013
Clio Awards, 2 Shortlists, Print · 2013
Cannes Lions, Shortlist, Pharma / Integrated · 2026
D&AD, Shortlist, Craft / Photography · 2026
ADC Annual Awards, Silver, Television / Film / Online Video · 2026
Clio Awards, Silver, Music / Branded Content & Collaborations · 2026
Clio Awards, Bronze, Music / Branded Content & Collaborations · 2026
The Webby Awards, Webby Winner, Social / Fitness, Health & Wellness · 2026
The Webby Awards, People’s Voice Winner, Social / Fitness, Health & Wellness · 2026
The One Show, #5 Creative Director in North America, Pharma · 2025
ADC Annual Awards, Silver, Motion / Film Craft / Animation · 2025
The One Show, Merit, Pharma / Film & Video · 2025
Clio Awards, Gold, Entertainment / Merchandise & Premium · 2025
Clio Awards, Gold, Film / Pharma / Health · 2025
Clio Awards, Silver, Entertainment / Design · 2025
Clio Awards, 3 Shortlists, Pharma / Health · 2025
New York Festivals, Gold, Pharma / Patient Engagement / Audio · 2025
New York Festivals, Silver, Pharma / Direct to Consumer / Audio · 2025
New York Festivals, 8 Finalist Awards, Pharma, Health & Wellness, Film, Print, Craft & Audio · 2025
The Webby Awards, Nominee, Video & Film / Animation / Branded · 2025
Creative Floor Awards, Winner, Audio · 2025
The Anthem Awards, Silver, Health / Best Creator Collaboration · 2025
The Anthem Awards, Bronze, Health / Special Projects · 2025
Cannes Lions, Shortlist, Pharma / Animation · 2024
D&AD, Wood Pencil, Entertainment · 2024
London International Awards, Gold, Pharma / Craft / CGI Animation · 2024
London International Awards, Bronze, Pharma / Craft / Art Direction · 2024
London International Awards, Bronze, Pharma / Pharmaceuticals / Vaccines · 2024
Creativepool Awards, Bronze, Animation · 2024
Creative Floor Awards, Winner, Animation · 2024
Cannes Lions, Shortlist, Outdoor / Events · 2023
D&AD, Wood Pencil, Direct · 2023
The One Show, Gold, Out of Home / Experience · 2023
The One Show, Merit, Experiential / In-Person Events · 2023
The One Show, #8 Design Director in North America · 2023
Clio Awards, Bronze, Experience / Activation · 2023
ANDY Awards, Gold, Experience · 2023
Cresta Awards, Bronze, The Future / AI-Assisted Content · 2023
Cresta Awards, Bronze, Digital Craft / User Journey · 2023
Cresta Awards, Bronze, Digital Craft / Innovative · 2023
Profissionais do Ano / Rede Globo, Finalist · 2023
Profissionais do Ano / Rede Globo, Finalist · 2021
Profissionais do Ano / Rede Globo, Winner, South Campaign · 2020
New York Festivals, Shortlist, Print · 2019
Profissionais do Ano / Rede Globo, Finalist · 2019
Colunistas Awards, Grand Prix, Press · 2019
Colunistas Awards, Art Director of the Year · 2019
Profissionais do Ano / Rede Globo, Winner, South Campaign · 2017
New York Festivals, Finalist Award, Digital / Interactive · 2016
New York Festivals, Finalist Award, Activation / Engagement · 2016
Profissionais do Ano / Rede Globo, Finalist · 2016
Cannes Lions, 4 Shortlists, Outdoor · 2013
Clio Awards, 2 Shortlists, Print · 2013
Selected / Published
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Lürzer’s Archive, 2 Print Selections · Issue 2/2019
Lürzer’s Archive, 3 Print Selections · Issue 1/2019
Lürzer’s Archive, 1 Print Selection · Issue 1/2015
Lürzer’s Archive, 4 Print Selections · Issue 1/2013
Lürzer’s Archive, 3 Print Selections · Issue 1/2012
Brazilian Design Biennial, In Book Selection · 2006
Lürzer’s Archive, 3 Print Selections · Issue 1/2019
Lürzer’s Archive, 1 Print Selection · Issue 1/2015
Lürzer’s Archive, 4 Print Selections · Issue 1/2013
Lürzer’s Archive, 3 Print Selections · Issue 1/2012
Brazilian Design Biennial, In Book Selection · 2006
Jury Participation
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Webby Awards 2025
Webby Awards 2023
PHNX Awards 2022
PHNX Awards 2023
PHNX Awards 2023
Mentor - Redhook School
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Redhook Creative Community
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Redhook Creative Community
PR/MEDIA
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Creativity Online - Editor’s Pick / Shots / Contagious / Creative Boom
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Creativity Online - Editor’s Pick / Shots / Contagious / Creative Boom