I’m Luis, a Brazilian Creative Director and Art Director based in Brooklyn.
I still believe the best work starts with a clear idea and gets stronger through art direction, storytelling, and craft. Not groundbreaking, but still true.
I still believe the best work starts with a clear idea and gets stronger through art direction, storytelling, and craft. Not groundbreaking, but still true.
Over the past 18+ years, I’ve created work for brands like Apple TV+, Subway, IHOP, Stella Artois, Chevrolet, Mini, Volvo, Adobe, ASICS, HSBC, Kraft Heinz, AstraZeneca, NHL, and others.
I’m currently a Creative Director at Grey NY.
Thanks for visiting. Feel free to reach out if you’d like to connect.
Experience
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Grey Health NY
2024 - Present
2024 - Present
Pereira O'Dell SF/NY
2022 - 2024
OpusMúltipla/Brazil
2013 - 2022
Awards & Recognition
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2026
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Cannes Lions, Shortlist, Pharma / Print
Cannes Lions, Shortlist, Pharma / Integrated
D&AD, Shortlist, Craft / Photography
ADC Awards, Silver, Television / Film / Online Video
Clio Awards, Silver, Music / Branded Content & Collaborations
Clio Awards, Bronze, Music / Branded Content & Collaborations
Webby Awards, Webby Winner, Social / Fitness, Health & Wellness
Webby Awards, People’s Voice Winner, Social / Fitness, Health & Wellness
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Cannes Lions, Shortlist, Pharma / Print
Cannes Lions, Shortlist, Pharma / Integrated
D&AD, Shortlist, Craft / Photography
ADC Awards, Silver, Television / Film / Online Video
Clio Awards, Silver, Music / Branded Content & Collaborations
Clio Awards, Bronze, Music / Branded Content & Collaborations
Webby Awards, Webby Winner, Social / Fitness, Health & Wellness
Webby Awards, People’s Voice Winner, Social / Fitness, Health & Wellness
2025
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ADC Awards, Silver, Motion / Film Craft / Animation
One Show, Merit, Pharma / Film & Video
One Show, #5 Creative Director in North America, Pharma
Clio Awards, Gold, Entertainment / Merchandise & Premium
Clio Awards, Gold, Film / Pharma / Health
Clio Awards, Silver, Entertainment / Design
Clio Awards, 3 Shortlists, Pharma / Health
NY Festivals, Gold, Pharma / Patient Engagement / Audio
NY Festivals, Silver, Pharma / Direct to Consumer / Audio
NY Festivals, 8 Finalist Award / Pharma, Health, Film, Print, Craft, & Audio
Webby Awards, Nominee, Video & Film / Animation / Branded
Creative Floor Awards, Winner, Audio
One Show, Merit, Pharma / Film & Video
One Show, #5 Creative Director in North America, Pharma
Clio Awards, Gold, Entertainment / Merchandise & Premium
Clio Awards, Gold, Film / Pharma / Health
Clio Awards, Silver, Entertainment / Design
Clio Awards, 3 Shortlists, Pharma / Health
NY Festivals, Gold, Pharma / Patient Engagement / Audio
NY Festivals, Silver, Pharma / Direct to Consumer / Audio
NY Festivals, 8 Finalist Award / Pharma, Health, Film, Print, Craft, & Audio
Webby Awards, Nominee, Video & Film / Animation / Branded
Creative Floor Awards, Winner, Audio
2024
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Cannes Lions, Shortlist, Pharma / Animation
D&AD, Wood Pencil, Entertainment
London International Awards, Gold, Pharma / Craft / CGI Animation
London International Awards, Bronze, Pharma / Craft / Art Direction
London International Awards, Bronze, Pharma / Pharmaceuticals / Vaccines
Creativepool Awards, Bronze, Animation
Creative Floor Awards, Winner, Animation
Lisbon Awards, Shortlist, Pharma / Film
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Cannes Lions, Shortlist, Pharma / Animation
D&AD, Wood Pencil, Entertainment
London International Awards, Gold, Pharma / Craft / CGI Animation
London International Awards, Bronze, Pharma / Craft / Art Direction
London International Awards, Bronze, Pharma / Pharmaceuticals / Vaccines
Creativepool Awards, Bronze, Animation
Creative Floor Awards, Winner, Animation
Lisbon Awards, Shortlist, Pharma / Film
2023
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Cannes Lions, Shortlist, Outdoor / Events
D&AD, Wood Pencil, Direct
One Show, Gold, Out of Home / Experience
One Show, Merit, Experiential / In-Person Events
One Show, #8 Design Director in North America
Clio Awards, Bronze, Experience / Activation
ANDY Awards, Gold, Experience
Cresta Awards, Bronze, The Future / AI-Assisted Content
Cresta Awards, Bronze, Digital Craft / User Journey
Cresta Awards, Bronze, Digital Craft / Innovative
Profissionais do Ano / Rede Globo, Finalist
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Cannes Lions, Shortlist, Outdoor / Events
D&AD, Wood Pencil, Direct
One Show, Gold, Out of Home / Experience
One Show, Merit, Experiential / In-Person Events
One Show, #8 Design Director in North America
Clio Awards, Bronze, Experience / Activation
ANDY Awards, Gold, Experience
Cresta Awards, Bronze, The Future / AI-Assisted Content
Cresta Awards, Bronze, Digital Craft / User Journey
Cresta Awards, Bronze, Digital Craft / Innovative
Profissionais do Ano / Rede Globo, Finalist
2021–2012
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Cannes Lions, 4 Shortlists, Outdoor
Clio Awards, 2 Shortlists, Print
NY Festivals, Finalist Award, Digital / Interactive
NY Festivals, Finalist Award, Activation / Engagement
NY Festivals, Shortlist, Print
Lürzer’s Archive, 13 Prints Selected
Profissionais do Ano / Rede Globo, 2 Winners and 3 Finalists
Colunistas Awards, Grand Prix, Press
Colunistas Awards, Art Director of the Year
2006
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8th Brazilian Design Biennial, In Book
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Cannes Lions, 4 Shortlists, Outdoor
Clio Awards, 2 Shortlists, Print
NY Festivals, Finalist Award, Digital / Interactive
NY Festivals, Finalist Award, Activation / Engagement
NY Festivals, Shortlist, Print
Lürzer’s Archive, 13 Prints Selected
Profissionais do Ano / Rede Globo, 2 Winners and 3 Finalists
Colunistas Awards, Grand Prix, Press
Colunistas Awards, Art Director of the Year
2006
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8th Brazilian Design Biennial, In Book
Jury Participation
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Webby Awards 2025
Webby Awards 2023
PHNX Awards 2022
PHNX Awards 2023
PHNX Awards 2023
Mentor - Redhook School
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Redhook Creative Community
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Redhook Creative Community
PR/MEDIA
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Creativity Online - Editor’s Pick / Shots / Contagious / Creative Boom
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Creativity Online - Editor’s Pick / Shots / Contagious / Creative Boom