Grey Health NY Team: Luis Bacellar / Roberto Vilhena / Doug Flynn / Guy Bricio / Bruno Rebelo
GEN SEE
This campaign was created for Izervay and built on a simple cultural truth. We are so busy capturing life that we often forget to truly see it. For people living with geographic atrophy, preserving the ability to witness meaningful moments can matter most. Instead of relying on traditional pharma visual clichés, the campaign shows a crowd experiencing the world through their phones, while one person simply takes the moment in with their own eyes.