D&AD 01 x Shortlist / Cannes 01 x Shortlist
Grey Health NY Team: Luis Bacellar / Roberto Vilhena / Doug Flynn / Guy Bricio / Bruno Rebelo
GEN SEE
Created as a healthcare professional campaign for Izervay, a vision treatment for older adults living with geographic atrophy, or GA, Gen See is built on a simple cultural truth. In a world obsessed with capturing everything, we often forget to truly see what is right in front of us. For people facing vision loss later in life, preserving sight means preserving the moments that matter.