Pereira O'Dell Team: Luis Bacellar / Eduardo "Dudu" Gomes / Christa Prater / Divya Seshadri / Matt Kappler / Jason Apaliski
BECAUSE YOU CAN'T EAT PIXELS
In a world flooded with NFTs, we decided to do something different. We told everyone we were dropping an NFT, then dropped New French Toast. We needed a way to bring a little buzz to the new Thick ’n’ Fluffy French Toast from IHOP. And sometimes to get a little buzz you have to have a little fun with people. Initially, we caused some sighs and eye-rolls by teasing yet another corporate NFT. But in the second half, we revealed that we were just messing with our followers, and the coveted NFT turned out to be none other than delicious and fluffy New French Toast. Role: Art Direction / Design Direction