SCREEN TIME
Hockey fans don’t usually talk about cancer screening. It’s just not part of the game. We teamed up with AstraZeneca and the NHL to launch Screen Time, the third season of Get Body Checked Against Cancer. A campaign that used the humor and quirks of hockey culture to spark real conversations about early detection. From mascots in clinics to goalies in waiting rooms, we reminded fans that taking care of your health is the most important play they can make. Role: Art Direction / Creative Direction
